Growth for Impact

Branding Climate Tech – How founders leverage brand to accelerate growth and scale solutions.

We're conducting a research study on how climate tech ventures are evolving their brands to accelerate growth, engagement, and impact.

Our goal is to better understand the strategies, challenges, and tools being used across the sector, and to share aggregate insights back with the community.

Your participation is confidential and will contribute to a collective resource to strengthen the climate innovation ecosystem.

Thank you for sharing your experiences!

Begin survey

Survey completion time:
6-8 minutes.

Intro

About your venture

2. What area(s) of climate innovation do you focus on? (Select all that apply)

About your venture

6. How would you describe your venture’s growth strategy over the next 2 years?

About your venture

Brand and storytelling practices

8. Does your venture currently have a defined brand identity (e.g., differentiation, messaging, visual identity)?

Yes, fully developed

Partially developed

In development

No formal brand identity yet

Brand and storytelling practices

9. What brand elements does your venture currently use or maintain? (Select all that apply)

Verbal identity (purpose, mission, vision, difference, and values)

Messaging or brand narrative

Logo and visual identity system

Brand guidelines or playbook

Standardized brand voice/tone guidance

Content strategy for storytelling

Other:

Brand and storytelling practices

10. In your experience, how important is brand development to your venture’s success?

Critical

Important but not urgent

Somewhat important

Not very important

Brand and storytelling practices

11. How do you anticipate the role of brand and storytelling evolving as your venture grows? (Select any that apply, or add your own thoughts.)

It will become more important during fundraising

It will become more important when going to market/commercializing

It will become more important as we expand into new markets or customer segments

It will become more important for recruiting and internal culture

It will become more important for building public trust / policy engagement

We expect brand and story to remain relatively stable over time

Other (please describe):

Brand and storytelling practices

12. What challenges, if any, has your venture faced around brand development or storytelling?

Brand and storytelling practices

13. Have you conducted brand perception research (e.g., stakeholder interviews, audience surveys, brand audits)?

Yes, recently

Yes, but not recently

No, but we plan to

No, and no current plans

Brand and storytelling practices

14. If you were given additional resources today, which of the following aspects of your brand or storytelling would you invest in first? (Select up to 3)

Content creation & management

15. What types of content does your venture regularly produce or plan to produce? (Select all that apply)

Content creation & management

16. Who is primarily responsible for content creation?

Content creation & management

17. How would you describe your content approach today?

Proactive (we publish consistently with a strategy)

Reactive (we publish when needed)

Ad hoc (content is informal and irregular)

Content creation & management

Digital platforms/products

20. What types of digital platforms does your venture currently operate? (Select all that apply)

Digital platforms/products

21. Which aspects of your digital platforms are strongest? (Select all that apply)

Digital platforms/products

22. Who typically leads digital platform development for your venture?

Internal product/tech team

External development partners

A combination of both

Other:

Digital platforms/products

23. Have you conducted formal user research for any of your digital platforms?

Yes, in the past 6 months

Yes, over 6 months ago

No, but we plan to

No, and no current plans

Digital platforms/products

24. How do you prioritize new digital features or platform improvements? (Select all that apply)

Digital platforms/products

25. How satisfied are you with your current digital platforms’ ability to tell your story effectively?

Looking ahead

26. Over the next 12–18 months, what areas will be the highest priority for your venture? (Select all that apply)

Brand refinement or repositioning

Launching or growing content initiatives

Website redesign or rebuild

New platform or product development

Deepening user research and testing

Expanding internal marketing or design teams

Other:

Looking ahead

27. Are there areas where you feel the climate tech ecosystem could better support ventures like yours around brand, storytelling, or digital execution?

Looking ahead

28. What trends in branding, storytelling, or digital strategy are you most excited about?

Looking ahead

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